ONLINE MARKETING STRATEGY & ACTIVATION
SEARCH, SOCIAL, LOCAL, DISPLAY, MOBILE, VIDEO & EMAIL MARKETING
Leverage the Power of Big Data, Artificial Intelligence & Real-Time Performance Optimization to Save Time, Reduce Acquisition Costs, Increase Revenue & Drive Lifetime Customer Value
PARADIGM SHIFT
The Internet has forever changed the way we live, learn and communicate. It’s empowered consumers with unprecedented access to information and resources, enabling more control over the buying process than ever before.
It’s nothing short of a paradigm shift rendering the traditional sales and marketing models – the way we used to conduct business – obsolete.
NEW CUSTOMER JOURNEY
Consumers today research solutions, develop preferences and make buying decisions before personally engaging with businesses, imposing a mandate on the marketing function to not only create awareness but actively generate new business opportunities.
Marketers must be present along every step of the modern customer journey with strategies to differentiate, persuade and convert new customers.
POWER OF DIGITAL
Today’s advanced digital media channels allow marketers to interrupt, engage, educate and enhance the consumer research process, positively influencing purchase decisions.
Combined with online marketing’s capacity to test, measure and optimize, we efficiently solve customer pain points while maintaining predictable ROI and lifetime customer value for our partners.
SEARCH MARKETING
Provides timely and highly relevant solutions to consumer needs at the very moment they seek answers, enhancing perception while gaining distinct advantages over the competition.
Search’s direct targeting, pay-per-click model, cost controls and tracking capabilities make it a highly efficient channel for driving consistent website traffic and strong ROI results.
Google Ads
Bing Ads
Yahoo! Search Marketing
SOCIAL MEDIA MARKETING
Tell your story, build communities, distribute content and reach new customers – Social is the way the world and savvy businesses communicate.
Captivated audiences, immense targeting data and a highly interactive environment offers a platform to reach, engage and enhance customer relationships.
Facebook & Instagram
LOCAL MARKETING
The near complete saturation of smartphone usage has provided consumers on-the-fly access to local business information like directions, phone numbers, hours, promotions, inventory, reviews and other relevant details.
Be found locally and drive foot traffic among the most critical audience – your immediate, local community.
Location-Based Marketing
Online Directory Management
Reviews & Reputation Management
DISPLAY, MOBILE, VIDEO & RETARGETING
Take your marketing to the next level by leveraging big data, artificial intelligence and machine learning with programmatically-bought Display, Mobile, Video & Retargeting programs.
Programmatic crunches millions of data points in real time to identify consumers most likely to take action, reducing waste and enhancing performance.
Display Advertising
Mobile Advertising
Video Advertising
EMAIL & CONTENT MARKETING
Most purchase cycles go well beyond a single touchpoint. Email enables the periodic, timely, sequential and automated messaging of valuable brand content to both nurture the buying journey and boost customer loyalty.
Earn trust, shape preferences and influence consumer buying decisions at scale with Email and Content Marketing.
Lead Catalysts
Automated Lead Nurturing
Landing Pages
Marketing Strategy PROTOCOL
Proactive planning ensures focus on critical elements, allows for adaptation to changing conditions, reduces costs due to oversight or duplication and eliminates shotgun tactical errors.
We’ll leverage proven techniques to individualize your go-to-market strategy, establishing an effective roadmap from which to operate.
Business Goals & Key Performance Indicators
Unique Selling Propositions
Customer Persona Development
Return On Investment PROTOCOL
Guessing and estimating are the old school ways of measuring results – hoping that dollars spent will reach the right audiences and translate into positive business outcomes.
With online marketing we no longer have to guess or hope – we proactively test, measure and optimize performance to ensure marketing dollars are maximized to their fullest potential.
Performance Optimization
Return On Investment Analysis
Lifetime Customer Value Analysis
OFFICE HOURS
Monday - Friday 8:30am - 5:30pm ET
Saturday By Appointment
CONTACT INFO
888.618.ROIP (7647)
SendMeLeads@ROIProtocol.com
The ROI Protocol, LLC 2020
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